How important is your email subject line?

Apr 10, 2019

When it comes to sending your email, be it to one person or to your entire database, the introduction to your email is key. The 1st thing your recipients see when they receive an email is who the email is from and then, the subject line.

If your subject line tells your recipient what your email is about in a way that grabs their attention it’ll result in higher open (read) rates, which means higher click rates directing the recipients to your website, Facebook page etc.

Ask yourself if you would open and read your own email before you send it!

Another very important fact to consider: do NOT use possible SPAM words in your subject line. This decreases the delivery rate of your email drastically because your email will either end up in the junk mail folder or on some anti-spam list, making it very difficult for your email to reach the intended recipient in future.

So YES! Take some time with it, ask your friends to help you, browse the internet for a cool idea and make sure your emails have the best possible chance of being opened and read.

Email Campaign Ideas:

Here are some theme ideas for April – June 2019

The basics and more:

  • Easter (19 – 22 Apr)
  • Autumn (Fall prices, fall!)
  • Specials that work for you (workers day)
  • Vote with your wallet (Election day)

Local (SA) Holidays/Observances:

  • 19 Apr Good Friday
  • 21 Apr Easter Sunday
  • 22 Apr Family Day
  • 27 Apr Freedom Day
  • 1 May Workers’ Day
  • 8 May Election Day
  • 12 May Mother’s Day
  • 31 May Laylatul Qadr (Night of Power)
  • 5 Jun Eid ul Fitr
  • 16 Jun Father’s Day
  • 16 Jun Youth Day
  • 21 Jun June Solstice

International (UN) Observances:

  • 12 April International Day of Human Space Flight
  • 21 April World Creativity and Innovation Day
  • 22 April International Mother Earth Day
  • 23 April World Book and Copyright Day
  • 24 April International Day of Multilateralism and Diplomacy for Peace
  • 25 April International Delegate’s Day
  • 25 April World Malaria Day
  • 25 April International Girls in ICT Day
  • 26 April International Chernobyl Disaster Remembrance Day
  • 26 April World Intellectual Property Day
  • 28 April World Day for Safety and Health at Work
  • 30 April International Jazz Day
  • 2 May World Tuna Day
  • 3 May World Press Freedom Day
  • 11 May World Migratory Bird Day
  • 15 May International Day of Families
  • 16 May International Day of Living Together in Peace
  • 16 May International Day of Light
  • 17 May World Telecommunication and Information Society Day
  • 17 May “Vesak”, the Day of the Full Moon
  • 20 May World Bee Day
  • 21 May World Day for Cultural Diversity for Dialogue and Development
  • 22 May International Day for Biological Diversity
  • 23 May International Day to End Obstetric Fistula
  • 29 May International Day of UN Peacekeepers
  • 31 May World No-Tobacco Day
  • 1 June Global Day of Parents\
  • 3 June World Bicycle Day
  • 4 June International Day of Innocent Children Victims of Aggression
  • 5 June World Environment Day
  • 5 June International Day for the Fight against Illegal, Unreported and Unregulated Fishing
  • 7 June World Food Safety Day
  • 8 June World Oceans Day
  • 12 June World Day Against Child Labour
  • 14 June World Blood Donor Day
  • 16 June International Day of Family Remittances
  • 17 June World Day to Combat Desertification and Drought
  • 18 June Sustainable Gastronomy Day
  • 20 June World Refugee Day
  • 21 June International Day of Yoga
  • 23 June United Nations Public Service Day
  • 23 June International Widows’ Day
  • 25 June Day of the Seafarer
  • 26 June International Day against Drug Abuse and Illicit Trafficking
  • 26 June United Nations International Day in Support of Victims of Torture
  • 27 June Micro-, Small and Medium-sized Enterprises Day
  • 29 June International Day of the Tropics
  • 30 June International Asteroid Day
  • 30 June International Day of Parliamentarism

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Our favourite recent email designs.