Spam Trigger Words

webmaster NOTICE: PLEASE VIEW THIS PAGE IN LANDSCAPE FORMAT ON YOUR MOBILE DEVICE Your best efforts to create that perfect email might be undone by spam trigger words in the subject or body of your email. An amazing email serves nobody in the junk folder. Below are...

Lower your spam score

Are your emails ending up in your subscribers’ junk folder? This section will address a problem most email marketers and their clients have without getting too technical. If you’ve found any effective methods to reduce your spam score that aren’t...

Why buying a Database is BAD for your business

I have to answer this question on a daily basis; “Where can we buy a database?” Being in the Bulk Email industry for + 8 years I’ve come to realize that there are more negative than positive results to be had from buying a database. Why do you want to buy a database?...

Simplify your newsletter design

Written by: Michael J. Katz It is with great sadness that I inform you of the complete and unexpected death of our toaster, last Sunday afternoon at 1:30 p.m. Mr. Toaster served us well these many years, tirelessly and unselfishly converting ordinary bread into warm,...