Lower your spam score

Are your emails ending up in your subscribers’ junk folder? This section will address a problem most email marketers and their clients have without getting too technical. If you’ve found any effective methods to reduce your spam score that aren’t...

Why buying a Database is BAD for your business

I have to answer this question on a daily basis; “Where can we buy a database?” Being in the Bulk Email industry for + 8 years I’ve come to realize that there are more negative than positive results to be had from buying a database. Why do you want to buy a database?...

Simplify your newsletter design

Written by: Michael J. Katz It is with great sadness that I inform you of the complete and unexpected death of our toaster, last Sunday afternoon at 1:30 p.m. Mr. Toaster served us well these many years, tirelessly and unselfishly converting ordinary bread into warm,...